OTTplay launches in-car entertainment in MG Motors’ Windsor

OTTplay, India’s leading AI-based OTT content aggregator, has unveiled a groundbreaking in-car entertainment experience in collaboration with MG Motors’ Windsor EV. With this innovative integration, passengers can now access streaming platforms directly from the car’s dashboard, transforming travel into an immersive entertainment experience.

Through the OTTplay app, users can enjoy content across 13 premium OTT platforms, with genres spanning global and regional films, web series, and documentaries. This feature is designed to offer a seamless experience with high-definition displays and intuitive controls, ensuring viewers can effortlessly access their favorite content while on the go, ANI reported.

Avinash Mudaliar, Founder and CEO of OTTplay, commented on the collaboration: “We are excited to be a part of MG Motors’ innovative offering, bringing entertainment right to the dashboard and redefining how passengers experience content while traveling.”

The app’s three subscription packs—Binge, Elite, and Trial Pack—are available at affordable rates, with the Binge pack offering access to 13 OTT platforms for just INR 99/month. This new integration further underscores OTTplay’s commitment to blending smart technology and convenience for an elevated viewing experience.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!