Elon Musk will be surprised to learn that more than half of the first Twitter Blue subscribers, who paid $8 per month, are no longer subscribers and have reportedly dropped the Blue check marks.
According to IANS, “just around 68,157 have stuck around and maintained a paid subscription as of April 30” out of approximately 150,000 early Twitter Blue subscribers.
According to the report, not many Twitter Blue subscribers are sticking around, citing data scraped by independent researcher Travis Brown. Musk and Twitter have yet to respond to the report’s numbers.
According to reports from last year, 150,000 users signed up for Twitter Blue within a few days of its November launch.
For about a month, the microblogging platform also temporarily disabled new signups “shortly after those users subscribed as a result of accounts signing up for Blue with the intent to impersonate major brands on the platform.”
According to the report, approximately 81,843 users, or 54.5 percent of Twitter users who initially subscribed to Blue, have cancelled their subscriptions.
“That’s an abnormally high churn rate for an online subscription service,” according to the report.
As Musk pushed for every Twitter user to pay beginning April 20, an earlier report revealed that half of Blue service subscribers have fewer than 1,000 followers on the platform.