News18 India leads Hindi news space; TV9 Bharatvarsh gets 14% mkt. share

News18 India continues to be the industry leader in the Hindi TV News space. As per BARC data (Wk 11’23, TG: 15+, HSM), News18 India has garnered a 15.2 percent market share, which is more than the combined market share of Times Now Navbharat and ABP News. TV9 Bharatvarsh has acquired a 14.0 percent market […]

Bharat24, India TV, Good News Today bag FreeDish slots

The auctions for shelf space on Doordarshan FreeDish continued yesterday as Tv news channels competed with each other fiercely outside the category reserved for news and current affairs channels. The successful ones included Bharat24 (Rs. 17.15 crore), India TV (Rs. 18.65 crore) and Good News Today (Rs.17.90 crore). Meanwhile, In the auctions for A+ category […]

News channels likely to continue jostling for FreeDish berth

Even as auctions for Bucket D MPEG2 slots on Doordarshan FreeDish continued yesterday, some major TV news channels, who are yet to find a berth on the free to air DTH platform, are likely to bid when Bucket A+ is thrown open again to all genres. Despite protests from TV news channels’ associations, the member-channels […]

India TV emerges top on counting day

Over the years, the media industry has been in a state of constant flux. From the perspective of the user, news consumption and delivery patterns have shifted. As a result, news outlets have expanded across multiple platforms. According to Comscore’s January 2023 report, India’s Total News Internet Audience is 440 million. Some news outlets saw […]

TV9 Digital appoints Panini Anand, Ajith Kumar in senior roles

TV9 Network, India’s largest television news network, has expanded its editorial capabilities in the digital space. With two senior-level hires, TV9 Digital’s proposition is set to gain a competitive advantage as it embarks on a massive expansion plan. Ajith Vijay Kumar will lead the English text digital platform, while Panini Anand will lead the Hindi […]

Chrome digital advertising report unveiled

The Chrome Digital Advertising Report (CPM vs ER) was unveiled at ASSOCHAM’s 2nd Annual Summit on Branding and Marketing. The summit’s theme was “Brand Building in the Age of Technology.” With marketers and advertisers paying close attention across the region, and India having the world’s largest population base of younger audiences, the mega-market of cross-device […]