Aaj Tak Senior Journalist Rohit Sardana dies due to COVID-19

The ace journalist of the Media Industry Rohit Sardana passed away on Friday. He had tested positive for the Coronavirus on Friday morning. The news was confirmed from the Zee News Editor-in-Chief Sudhir Chaudhary who tweeted about his untimely demise. Sudhir Chaudhary wrote that he never thought the virus would take away someone so close […]

Celebs connect with Aaj Tak campaign on futility of news sensationalism

As part of the on-going viral campaign #AajTakSabseTez, Aaj Tak news channel yesterday launched the fourth film in a series of ad campign that hihglights the importance of giving news as it is without spicing it up or catering to sensationalism. The film, titled ‘Khabaristan’, features Shams Tahir Khan and highlights the growing culture of sensationalism and […]

Aaj Tak new campaign stresses on samachar over achaar

News (samachar) is best served as it is; not spiced up like a pickle (achaar). As part of the on-going #AajTakSabseTez (Aaj Tak the channel that bring news the fastest) campaign, Hindi news channel Aaj Tak, part of the Indian Today group of media assets, has launched the second film in the new series of […]

TV Today Network Q3FY21 Result First Cut – BARC blackout has no negative impact for TVT given its strong Aaj Tak franchise

TV Today Network reported flat revenues marginally up 0.5% YoY to INR 2236mn(Elara E : INR 2241mn), as the growth in TV broadcasting segment(contributing 83% of sales) by 3.4% YoY & the digital business(other operating revenues up 20.4% YoY) was largely offset by weakness in radio business(down 54.4% YoY) and newspaper publishing business being shut […]

AajTak secures majority in market share during counting hours

During the crucial counting hours of the Lok Sabha elections in 2024, AajTak emerged as the undisputed leader in news broadcasting, capturing an astonishing market share of over 50 percent. This milestone represents not just a victory but an absolute dominance in the media landscape, with AajTak’s viewership surpassing the combined sum of all other […]

AajTak concludes ‘Suniye Netaji’ campaign, delivering citizen voices to PM Modi

AajTak recently wrapped up its impactful ‘Suniye Netaji’ campaign, signaling a milestone in citizen engagement across more than 100 towns. The campaign provided a platform for citizens to voice their concerns, hopes, and aspirations, highlighting the crucial role of participatory democracy in influencing governance and policy decisions. The campaign’s finale culminated in the delivery of […]