Iconic Indian menswear brand Peter England, part of Aditya Birla Fashion and Retail, has joined hands with celebrated filmmaker and fashion icon Karan Johar to launch its latest campaign, ‘The Bollywood Wedding.’ The campaign brings the grandeur and vibrancy of Bollywood weddings to life, celebrating the perfect fusion of traditional elegance and modern style.

The campaign film captures Karan Johar‘s playful quest to name the collection, with tongue-in-cheek suggestions like ‘Dulha Sajake Rakhna’ and ‘Baarat Ho Toh Aisi’. Each name reflects quintessential Bollywood wedding tropes, celebrating the glamour, drama, and spectacle that define Indian cinematic weddings. Delighted by the final title, ‘The Bollywood Wedding,’ Johar declares it a blockbuster, underscoring his belief in its appeal and ability to captivate audiences, The Economic Times reported.

The ‘Bollywood Wedding’ collection positions Peter England as a premier lifestyle destination for sophisticated celebration wear. It features a diverse range of wedding attire, including:
• Classic Two- and Three-Piece Suits
• Velvet Bomber Jackets
• Tailored Shirts
Designed for grooms and their entourage, the collection combines international aesthetics with luxurious fabrics, ensuring a refined yet glamorous look for every special occasion.

Anil S Kumar, COO of Peter England, emphasized the brand’s vision, “The Bollywood Wedding campaign, in collaboration with Karan Johar—a true icon in film and fashion—represents our commitment to empowering grooms and groomsmen to shine with confidence on their big day. This collection encapsulates international style, premium fabrics, and the irresistible charm of Bollywood, making Peter England the ultimate destination for unforgettable wedding attire.”

Johar, equally ecstatic about the launch, shared, “When I heard Peter England was creating a Bollywood-inspired collection, I was curious. But when I saw the designs, I was thrilled! The brand has beautifully captured the essence of Bollywood glamour in every detail—be it a shirt or a suit—and I’m honored to be part of this spectacular launch.”

The ‘Bollywood Wedding’ campaign is being promoted across Peter England’s 150+ stores in India, leveraging both traditional and digital media channels. To create a larger-than-life experience, the brand plans to amplify its reach through on-ground activations and engaging content collaborations, bringing Johar’s signature style—bold, glamorous, and effortlessly chic—to audiences nationwide.

This festive season, Peter England aims to redefine wedding fashion, offering a blend of Bollywood-inspired sophistication and modern elegance for the modern man.