Audio streaming service Pocket FM launched ad solutions on the application to accelerate its revenue growth.
The company claims to have done many experimental campaigns with more than 100 brands to explore the best audio innovations and offered engaging brand solutions to brands such as OnePlus, Croma, Amazon Prime, Fino Banking Payments, and Hero Vired among others.
Pocket FM’s solution enables brands to engage with the listener community with a customized approach. The company claims to have more than 15 million monthly active listeners on the app, and a daily average time spent of over 100 minutes.
It has raised $93.6 million to date and is backed by investors such as Lightspeed, Times Internet, Tanglin Venture Partners, Goodwater Capital, and Naver.
Manish Nagar, head of agency relationship, Pocket FM, said, “We have been spearheading the category creation for audio streaming with innovations and our unique storytelling capabilities guiding us towards sustainable and profitable growth. The marketing and advertising community has shown immense interest in our ad solutions due to its strength to optimize brand engagement without disrupting the listener’s experience.”