Prasar Bharati is “evaluating” the possibility of coming up with an OTT platform months after it signed an agreement with YuppTV to expand the global reach of Doordarshan’s DD India channel, a senior official said on Friday.
“That is something we are working upon, evaluating,” the Prasar Bharati official said during an informal interaction with reporters while replying to a question when will the broadcaster come up with an over-the-top (OTT) platform, according to a PTI report.
Prasar Bharati had signed a memorandum of understanding (MoU) with YuppTV, an OTT platform, in March last year to make DD India available in various countries including the US, the UK, Singapore, Australia and New Zealand, besides Europe and the Middle East.
With the Union Cabinet earlier this week approving a scheme worth more than Rs 2,500 crore for modernization, upgrade and expansion of All India Radio (AIR) and Doordarshan (DD), Prasar Bharati is ready with plans to achieve the objectives.
With the implementation of the Broadcast Infrastructure Network Development (BIND) scheme, DD and AIR channels will witness a significant facelift with installation of latest broadcasting and studio equipment at Prasar Bharati facilities, the official said.