Prime Video, a frontrunner in India’s entertainment scene, has elevated its sports entertainment segment with the launch of FanCode, a dedicated sports streaming service available exclusively on Prime Video Channels.

This groundbreaking move marks the inception of India’s inaugural sports-centric platform within the Prime Video ecosystem, the company said in a press release.

FanCode promises access to an extensive array of global and domestic sports, featuring over 15 different sports genres encompassing cricket, football, rugby, kabaddi, basketball, horse racing, and more. Prime members can seize the opportunity to subscribe annually to FanCode at a special introductory price of INR 249, an offer exclusively available through Prime Video Channels.

The collaboration between Prime Video and FanCode guarantees an immersive sports viewing experience, offering live streaming of various tournaments and events from across the globe.

FanCode has secured exclusive rights and partnerships with distinguished leagues and organizations, including ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World & FIBA, ensuring a diverse lineup of sporting events.

Subscribers to FanCode on Prime Video Channels will gain access to a plethora of tournaments such as the Carabao Cup, Women’s Big Bash League, FIFA U17 World Cup, Barclays Women’s Super League, AFC Champions League, AFC Cup, and Yuva Kabaddi, among others.

Additionally, exclusive coverage of events like the Super Smash and the England tour of the West Indies is slated for later in the year.

Vivek Srivastava, Head of Prime Video Channels, Prime Video India, expressed enthusiasm about the collaboration, highlighting the platform’s commitment to catering to the diverse sports preferences of Indian audiences. Srivastava emphasized the convenience of a single destination for a varied sports lineup, ensuring an enriched entertainment experience for sports enthusiasts nationwide.

FanCode, in its four-year journey, has streamed an impressive 45,000 hours of live sports content. Yannick Colaco, co-founder of FanCode, conveyed excitement about the collaboration, aiming to expand the platform’s reach by bringing premium sports content to Prime Video Channels, thus reaching a broader audience of sports aficionados.

Prime members can avail themselves of the FanCode add-on subscription at a discounted rate of INR 249 annually.

The benefits of Prime Video Channels for Prime members include simplified login and billing processes, enhanced browsing experiences, access to unique features like IMDb’s X-Ray, a consolidated watch list, offline viewing capabilities, and expanded choices across 22 OTT services, featuring prominent platforms like BBC Player, Lionsgate Play, discovery+, and many more.

With the launch of FanCode, Prime Video continues to elevate the entertainment landscape by catering to the diverse tastes and preferences of its discerning audience, offering a comprehensive range of content encompassing international and local language entertainment, kids-focused programming, and now, immersive live sports coverage.