Prime Video, one of India’s premier entertainment platforms, has unveiled an intriguing glimpse into its latest Original competitive reality series, ‘Mission Start Ab.’

This groundbreaking show, a collaboration between Prime Video and the Office of the Principal Scientific Adviser to the Government of India, seeks to spotlight innovative grassroots ideas.

As per a press release, ‘Mission Start Ab’ will feature ten early-stage founders and entrepreneurs competing under the mentorship of esteemed investors: Kunal Bahl, co-founder of Snapdeal and Titan Capital; Anisha Singh, founder of She Capital and ex-CEO of MyDala; and Manish Chowdhary, co-founder of WOW Skin Science. The series promises challenges incorporating notable figures from business and entertainment like Ritesh Agarwal (OYO), Rohit Shetty (Filmmaker), Riyaaz Amlani (Impresario Entertainment Hospitality), Zeenah Vilcassim (Zomato Live Entertainment), Nilesh Kothari (Trifecta Capital), and Saikiran Krishnamurthy (xto10x Technologies).

Scheduled for an exclusive premiere on Prime Video in India and across over 240 countries and territories on December 19, ‘Mission Start Ab’ presents a unique addition to Prime membership. The series aims to captivate and inspire audiences by showcasing the journey of aspiring entrepreneurs navigating challenges in the pursuit of their dreams.

Aparna Purohit, Head of Originals, India & Southeast Asia at Prime Video, expressed, “India is a land of limitless dreams, and ‘Mission Start Ab’ seeks to fuel these entrepreneurial aspirations. The show embodies the essence of resilience and determination that resonates across India.”

Shri Ajay Kumar Sood, Principal Scientific Adviser, Government of India, lauded the series’ potential in fostering the growth of India’s startup ecosystem. “Scalable capacity building can be achieved through such breakthrough interventions,” he remarked.

Kunal Bahl emphasized the significance of a robust ecosystem for nurturing startups, stating, “Mission Start Ab marks a leap towards supporting our aspiring entrepreneurs, each representing the diverse talent of our nation.”

Anisha Singh highlighted the uniqueness of the show, offering a glimpse into the reality of a founder’s life, while Manish Chowdhary emphasized the transformative potential of the series for both innovators and investors alike.

‘Mission Start Ab’ not only promises to entertain but also aims to serve as a platform for learning and inspiration for entrepreneurs, investors, and viewers globally. With its focus on fostering entrepreneurship and celebrating innovation, the show is poised to make a significant impact in India’s dynamic startup landscape.