With its remarkable content creations, the Indian entertainment industry has made waves all over the world. The Promax Awards, which recognise the most innovative concepts, are the country’s foremost celebration of outstanding achievements in the M&E business.

Promax India Awards, which will be held on August 24-25 in Mumbai, will be the pinnacle of achievement for major businesses in entertainment marketing and design.

The Promax India Awards 2023 will continue the tradition of honouring leading brands across 60 categories for their innovation and foresight, including the ‘Arnab Chaudhuri Rocket Award’ in memory of the animation legend and promo genius, Arnab Chaudhari, director of India’s most iconic animated feature, ‘Arjun the Warrior Prince’.

This award not only celebrates rising stars in the promotional industry, but also comes with prizes worth Rs. 1.6 lakh.

Beyond honouring the most creative brands in entertainment, marketing, promotion, and design, Promax India Awards also serves as a venue for industry experts to obtain new insights and skills. The two-day event will feature famous speakers who will spark valuable discussions on the difficulties facing the M&E business and how to stay ahead of the competition.

The Senior Leadership Luncheon, a new event this year limited solely to upper management, will be hosted on August 24.

Lee Hunt, David Shing and Prasoon Pandey, three industry professionals, will give their thoughts on the current industry developments, enabling fascinating conversations and the exchange of ideas among attendees.

At Atlas SkillTech University, a creative boot camp dubbed ‘The Anatomy of a Clip-Based Promo’ will take place at the same time. This boot camp, led by Vikki Stephenson, a senior creative consultant with 20 years of experience designing award-winning campaigns for well-known brands, is open to all professionals looking to raise their creative bar and create world-class promotions.

The conference and awards show will be held on August 25. The conference features the highly anticipated session, ‘New Best Practices 2023’ by Lee Hunt, which analyses how the industry continues to be reshaped by the competition between linear and streaming platforms.

The Digital Prophet, David Shing, will enlighten on the impact as the industry rapidly and extensively connects to the digital world. India’s very own visionary, Tamagna Ghosh, will curate and showcase the best of the best design and promotions from across the globe in another popular session, World Gold.

Returning to this year’s Promax India Awards Show is the dynamic duo from RED FM, RJ Rocky, and RJ Purab, who will host the event.

Commenting on the occasion, Andy Chua, Conference Director of Promax India, said, “The Promax India Awards 2023 is where we recognise and celebrate the remarkable achievements of the Indian M&E industry. For over two decades, we have witnessed the industry’s incredible growth and innovation. So must we in Promax India continue to evolve and meet the needs of the community we serve? We look forward to welcoming you all to an improved and extraordinary event filled with inspiration and insights to meet the challenges ahead.”

Aparna Purohit, Head of India Originals, Prime Video, India, and Promax India 2023 Awards Chair said, “To celebrate stories that intrigue, engage, inspire, and help build not just the brands but also contribute towards the cultural zeitgeist of our times is indeed a huge honour. Promax Awards commemorate the rich and diverse creative excellence by recognizing the minds behind some of the most spectacular brand and marketing campaigns. I am thrilled to have the opportunity to go through some of the finest creative work from India, and award them for their contribution to the world of entertainment.”

“The Promax Awards are enriching because exchanging ideas multiplies them, and that is how culture is nourished”, said Prasoon Pandey, Director of Corcoise Films.

“The Promax Awards celebrate the power of creativity in the realm of entertainment and content marketing. It’s a testament to the industry’s ability to captivate and engage audiences through innovative campaigns that leave a lasting impact. These awards recognize the brilliance that fuels the magic of storytelling” said Tamagna Ghosh, Managing Director APAC, Trailer Park Group.