Lalatendu Das has joined Publicis as chief executive officer of Performics India, after almost 10 years with McKinsey, where he was partner.

Das will be responsible for fast-evolving start-up space in their capacity once they complete the transition from their current role in Performics, Economic Times reported.

Das specializes in digital business transformation for brands and brings a wide spectrum of experience, over 22 years in digital-led transformation, consulting and large-scale operations across India, SE Asia, Middle East and North America.

Prior to McKinsey, Das has led numerous large scale operating responsibilities in Tata Consultancy Services across India, Western Europe and North America for more than a decade.