PX, an end-to-end production offering from Publicis Groupe, is dedicated to accelerating omnichannel content production, performance, and personalisation.

PX is designed to service engaging personalisation at scale by being data-driven, enabling dynamic delivery, and powered by the largest modular-first studio network.

With marketers reporting that their content needs have doubled in the last two years and expecting demand to increase by 5x to 20x in the next two years*, Publicis Groupe identified a common market challenge: existing solutions that support content management and delivery are frequently pieced together from disparate technologies and disconnected from creative, production, and media platforms.

The new offering, powered by Adobe’s Content Supply Chain solution – Adobe Experience Cloud and Creative Cloud, which includes Adobe Workfront and Adobe Experience Manager – and Publicis Groupe’s global audience data, studio capabilities, and media expertise, enables marketers to create, orchestrate, personalise, and optimize content design, delivery, and performance across the entire supply chain, the company said in a statement.

Performance Simplified
PX connects Publicis’ best-in-class studio and media capabilities with Adobe’s comprehensive Content Supply Chain solution within a seamless interface, providing marketers with a personalised dashboard and direct access to smart briefing, review and approval, and modular asset management systems.

Content Amplified
Directly connected to Publicis Groupe’s network of 50 content studios, an expert in modular content strategy, creative, and production, PX is a one-stop-shop for marketers to originate, adapt, version, and optimise their content.

New generative AI capabilities include translation, generative voice-over origination as well as Adobe Sensei GenAi generative AI services, and Adobe Firefly, Adobe’s family of creative generative AI models, which produce commercially viable, professional-quality content.

Modular asset management and automated versioning enable dynamic content assembly and publication, bringing to life creative and media personalisation requirements, consistently and cost-effectively.

Precision Maximized
The solution seamlessly connects data with taxonomy integrity and AI-driven tagging across the entire content supply chain from origination to publication and storage. PX tracks asset performance and includes AI-based image recognition that enables smart in-flight optimization.

Arthur Sadoun, CEO of Publicis Groupe, said, “With data-driven personalisation at scale being critical to all future-facing marketing operations, PX is providing a true end-to-end optimal solution, connecting the dots between creative, production, media planning, and activation ecosystems. Building on our ongoing partnership with Adobe, PX will further bring simplicity and efficiency to clients looking to streamline and accelerate how they are engaging with consumers.”

Adobe CEO Shantanu Narayen, said, “Adobe and Publicis have a longstanding partnership aligned on our joint mission to help brands around the world deliver more personalized experiences to customers. We look forward to helping unlock the full potential of content and marketing at scale to drive profitable growth for our customers.”