Publicis Groupe announces its first set of integrated products that combine Profitero’s data and technology with the scale and service of Publicis Media to accelerate brand commerce growth.

The announcement comes just over a year after Publicis Groupe acquired Profitero, furthering the Power of One vision of building and unifying industry-leading solutions to drive differentiated value for brands.

The first two products in the new suite of solutions assist brands in optimizing their retail media, content, and organic search performance holistically:

• Shelf Intelligent Media is a product suite that optimizes media activation, planning, and measurement across the largest retail media networks. The products are powered by Profitero’s digital shelf product intelligence, enabling brands to holistically plan and optimize their investment with on-site and off-site retail media partners. The product enables brands to acquire new customers, drive revenue protection, and improve conversion rates by automatically bidding on products based on digital shelf triggers such as when competitive products go out of stock or when prices rise beyond a certain threshold.
• Shelf Intelligent Content is a suite of predictive intelligence products that increase conversion rates and sales by optimizing product detail pages and keywords in digital retail environments. The products proactively recommend improvements to product copy, titles, images, and consumer reviews to maximize sales impact.

Both solutions are underpinned by the service, scale, and partnerships of Publicis Media, which serves to unify the fragmented ecosystem and connect brands to their customers across all channels.

These new products follow the June 2022 launch of CitrusAd, powered by Epsilon to bolster Publicis Groupe’s end-to-end retail media offering, connecting brands and retailers with leading technology and service.

Jay Askinasi, US CEO, of PMX, said, “Publicis acquired Profitero last year with a belief that its industry-leading intelligence and technology could be aligned with the rest of the Groupe to accelerate profitable growth for all our clients and further advance our industry-leading retail media proposition. Today we are realizing that vision.”

Bryan Wiener, CEO of Profitero, said, “Shelf Intelligent Activation helps brands reach and acquire new customers, improve their conversion rate, and enhance their organic search performance by combining Profitero’s digital shelf signals and predictive intelligence with keyword and audience targeting capabilities available on-site and off-site on the leading retail media networks. By optimizing retail media and content together, versus in silos, brands now have a way to accelerate profitable growth faster.”