QYOU Media Inc. announced Raj Mishra, an Indian digital leader and strategist, joined the QYOU Media Board of Directors at the company’s shareholder meeting on July 17, 2023.

In addition, Mishra will begin an assignment to provide strategic advisory services to the company, focusing on new product launches in the Indian direct-to-consumer market.

Raj Mishra has a distinguished track record of accomplishments and success in leading Indian businesses to profitability and exponential growth, the company said in a statement.

TikTok & Triller, an IMT alumnus, and former Country Head at musical.ly, enjoys combining technology and trends to help curate substantial value propositions for users.

He also collaborated with the core Bytedance team (TikTok’s owners) on strategy for their other suite of products and apps in India.

Mishra was instrumental in driving growth for ByteDance in India as Country Manager at TikTok India (formerly Musical.ly) by creating the local team, liaising with business partners and the Indian creator community, and identifying and incubating talent with the potential to help the company gain popularity on the app.

Musical.ly became the most downloaded app on both Android and iOS under his leadership. Raj also oversaw the transition from Musical.ly to TikTok and was in charge of the entire rebranding process following the acquisition in 2017.

In 2019, he took on a new challenge within Bytedance, spearheading strategy for one of their recently launched suite of products, Helo.

QYOU Media CEO and Co-Founder, Curt Marvis commented, “Raj is a unique and special leader and we are thrilled to have him join our team at QYOU Media. He has proven his ability to establish process-driven methodologies that drive extraordinary user engagement and financial success. TikTok was the fastest-growing app in the history of India super apps and we welcome his help as we roll out our direct-to-consumer businesses. In addition, he possesses the creativity, relationships, and drive that we believe can provide a real boost to our combined business efforts in India. The QYOU Media board and all management across our various properties in broadcast, connected TV, influencer marketing, and gaming look to leverage his skills to help grow our entire India operations further.”

Raj Mishra added, “It has been exciting to see and learn more about the growing potential of the QYOU slate of companies and products that have come into the market in less than three years. It is now time to turn those jets on even higher and I could not be more excited to add my experience and passion for growth and profit to the mix. I look forward to immediately jumping in to provide strategic help to the teams here in India while helping the distinguished board of QYOU Media further recognize and understand the growth potential that we all know is possible in India in the years ahead.”