In a strategic move to further strengthen its original content portfolio, ZEE5 has announced the appointment of Raaj S Kaushal as the new Head of Hindi Originals.

With over two decades of experience in the entertainment industry, Kaushal is now set to spearhead the platform’s creative direction and bring in a wave of fresh, compelling Hindi-language content that resonates with India’s evolving digital audience.

Known for his keen storytelling instincts and production acumen, Raaj S Kaushal has previously worked across feature films, advertising, and branded content, bringing a sharp understanding of both mass and niche sensibilities. His arrival at ZEE5 comes at a time when the platform is doubling down on its commitment to deliver high-quality originals in a fiercely competitive OTT space.

ZEE5, which has consistently delivered hits like ‘Kaafir’, ‘Rangbaaz’, ‘The Broken News’, and ‘Sunflower’, is now preparing to launch a new lineup of originals that promises to push boundaries — both in narrative style and format. Kaushal, in his new role, will be closely working with writers, directors, and production houses to identify fresh voices and stories that can cut through the noise in the digital ecosystem.
Speaking about his new role, Raaj S Kaushal shared on his Linkedin, “It’s a privilege to join ZEE5 at such a dynamic phase. OTT is where the most exciting work is happening today, and I’m thrilled to contribute to shaping stories that are rooted in India but universally appealing. My focus will be on creating content that is authentic, fearless, and emotionally resonant — whether it’s drama, thrillers, or slice-of-life narratives.”

ZEE5 has been steadily investing in regional and national original content, with an eye on diverse viewer segments across urban and rural India. With Kaushal now at the helm of its Hindi Originals arm, the platform is looking to scale both quality and volume, ensuring a steady pipeline of binge-worthy series and direct-to-digital films in 2025 and beyond.

As viewer expectations continue to evolve, Kaushal’s appointment signals ZEE5’s clear intent: to lead the conversation in India’s OTT storytelling space — not just follow it.