Radio City has officially launched a one-of-its-kind modern version of ‘Rag Rag Mein Daude City’ #CityKiNayiVibe.

The peppy new track has a beat that is set to enthrall audiences, especially the vibrant and spirited ‘Gen Z’ generation.

The grand unveiling took place in Dubai, an international destination, from June 9 to 11, coinciding with the prestigious Radio City Business Titans event.

Suniel Shetty, Karishma Tanna, Kainaat Arora, and Nimrat Kaur launched the youthful new jingle during a gala evening on June 10.

Radio City, well-known for understanding the pulse of its ever-changing audience, created new station music to cater to the young and vivacious Gen Z audience seeking coolness quotient in their experiences.

Radio City’s newly launched jingle was created to give the radio station a young, lively, and fun-filled vibe that will resonate with the audience across 39 markets.

The jingle promises to create an engaging and buoyant atmosphere with its amazing energy, contemporary sound, and undeniable fun factor.

The new Radio City MOGO is playful and will stay with audiences for a long time.

Radio City collaborated with two exceptional singers, Nikhita Gandhi and Divya Kumar, to bring this captivating jingle to life.

The duo has infused the jingle with a dynamic and energetic touch, ensuring an unforgettable musical experience for avid music connoisseurs, thanks to their versatile vocal styles and remarkable voices.

This jingle has brought new innovation and creativity to the Radio City brand, attracting the attention of a larger audience.

Ashit Kukian, CEO of Radio City, said, “At Radio City, we always strive to stay ahead of the curve in meaningful ways. This novel jingle represents our commitment to continuously evolve and engage with the ever-changing preferences of our audience, particularly the ‘Gen Z’ segment. The two esteemed singers Nikhita Gandhi and Divya Kumar, who are well-known in this segment, have given this modern unique track a perfect blend of youthfulness that complements our vision. It was a momentous occasion for us to unveil the pioneering new station sound at one of our most prestigious events Radio City Business Titans in Dubai in the presence of Bollywood celebrities and Indian business tycoons. We are confident that the new version of Rag Rag Mein Daude City #CityKiNayiVibe will reflect the newfound spirit of Radio City and our dedication to providing the best-in-class experiences.”