PM Modi compares WAVES to Davos’ WEF in year’s last ‘Mann Ki Baat’ 
TRAI revamps website to connect with wider audience 
VI gets Rs 24,800cr relief with bank guarantee waiver for spectrum auctions 
Shobit Arora joins Network18 as National Head of Connected TV 
ABP News concludes ‘Newsmaker of the Year Awards 2024’ 
Spotify faces backlash after pornographic content appears in search results 
‘The Pickle Factory’ to premiere on WAVES OTT on Dec. 31 
Rajul Kulshreshtha has joined TV9 as a consultant.
Kulshreshtha has over twenty years of leadership experience in the media industry and agencies.
Kulshreshtha began his career in Anthem Communications. Within a year, he was working with McCann-Erickson, an agency he joined as a trainee and left as VP of media after 11 years.
Prior to this, he was CEO at Madison Media Plus, He also worked on marquee brands such as GM, Nestle, Gillette, Reckitt, Coca Cola to name a few.
In 2002, Kulshreshtha left for Indonesia where he worked with Publicis as the MD of Indonesia. It was a short stint and 2003 saw him as head of sales at CNBC Asia, based out of Singapore. He returned to India in 2004 with GroupM where he looked after the LG business for two years and then was made the MD of Motivator, an agency that was started by him.
In 2012, Kulshreshtha started his agency Xposure and launched several marquee brands, including Gionee, Cardekho.com, UC Browser, Mobikwik, and Shopclues.com.
In 2018, he exited Xposure and started a media consulting company called Consilium with PWC as one of his clients.
