Bollywood star Ranbir Kapoor has officially entered the fashion and lifestyle arena with the launch of his brand, ARKS. This announcement comes as the actor celebrates his 42nd birthday, marking a significant milestone in his career that has already spanned over a decade in the film industry.

The news of ARKS was shared on Instagram by acclaimed filmmaker Karan Johar, who took to his Stories to unveil the brand. Johar’s post highlighted Kapoor’s multifaceted talent, stating, “You’ve seen the movie star magic and the actor excellence… now enter the world of Ranbir’s lifestyle aesthetics… stay tuned and watch this place for more @arks.” This not only underscores the excitement surrounding the brand but also reflects Kapoor’s rising stature as a trendsetter in the fashion landscape.

While specific details about ARKS are still under wraps, the brand is expected to embody Kapoor’s unique style and aesthetics, offering a range of fashion and lifestyle products. Fans and fashion enthusiasts are eager to see how Kapoor’s personal style influences the offerings of ARKS, which is anticipated to include clothing, accessories, and possibly lifestyle items that resonate with his artistic sensibilities, IANS reported from Mumbai.

Ranbir Kapoor, known for his versatile roles in films like ‘Rockstar’, ‘Barfi!’, and ‘Sanju’, has always had a distinct sense of style that has captivated audiences both on and off the screen. His previous collaborations with various fashion brands and designers have solidified his position as a fashion icon among Bollywood actors. With the launch of ARKS, Kapoor is poised to leverage his experience and insight into fashion trends, potentially bringing a fresh perspective to the market.

The announcement has generated buzz across social media platforms, with fans and industry insiders expressing excitement for Kapoor’s new venture. Many are keen to see how he integrates his cinematic artistry with his brand vision, as the fashion and lifestyle industry continues to evolve rapidly.

As Ranbir Kapoor embarks on this new journey with ARKS, the fusion of his film career and fashion aspirations promises to bring something unique to the lifestyle segment. With Karan Johar’s endorsement and the backing of the Bollywood community, ARKS is anticipated to make a significant impact in the fashion industry, appealing to a wide audience eager for innovative and stylish offerings.

Fans are encouraged to stay tuned for upcoming announcements related to the brand, as Kapoor’s birthday marks not just a celebration of his life but also the beginning of an exciting new chapter in his career.