Sui-backed SocialFi platform RECRD has partnered with Shemaroo Entertainment, a leading Indian media and entertainment company, to transform Bollywood movies and music into digital collectibles.

This collaboration marks a major milestone in bringing blockchain-powered monetization to the entertainment industry, offering fans exclusive access to unique content from Shemaroo’s vast catalog of Bollywood films, including classics like ‘Jab We Met’, ‘Khakee’, ‘Golmaal Returns’, and ‘Masti’.

According to a press release, Shemaroo Entertainment will launch these digital collectibles on the RECRD platform, giving users new opportunities to engage with their favorite Bollywood content. Fans will be able to participate in “engage-and-earn” opportunities through RECRD’s REBND (REBOUND) feature, which enables dynamic video interactions, creating deeper connections between creators and their audiences.

Commenting on the partnership, Arghya Chakravarty, COO of Shemaroo Entertainment Ltd., expressed excitement about the partnership, ” ’Our partnership with RECRD marks a significant milestone as we become the first Indian media company to adopt the innovative SocialFi platform. This bold step positions us as a pioneer in the integration of blockchain technology within the entertainment sector, setting new standards for global media. By leveraging these advancements, we empower our audiences to connect with their favorite films in exciting and immersive ways, enhancing user engagement and content monetization. We are eager to explore the transformative possibilities this collaboration will unlock for the industry, solidifying Shemaroo Entertainment’s role as a trailblazer in the future of digital content.’’

Founded by Anoir Houmou and Dominic Frazer-Imregh, RECRD enables creators to monetize their content through blockchain, offering benefits to creators, advertisers, and fans alike. The platform operates on three tiers—Platinum, Diamond, and Gold—providing varying levels of revenue share and creator benefits. Shemaroo Entertainment will join as a Platinum Creator, further enhancing user engagement.

RECRD’s integration on the SUI Blockchain brings transparency and mutual rewards to every interaction, revolutionizing the $250 billion creator economy.

Speaking on the partnership, Anoir Houmou, Co-founder and CEO, RECRD, said, “As a global SocialFi platform, we are ushering in a new wave of monetization for the $250 billion creator economy. Our strategic partnership with Shemaroo Entertainment and foray into India allows us to bring some of Bollywood’s most-loved IPs to a global user base, while empowering the country’s massive base of digital creators and influencers to monetize content and create their own success stories. With digital users preferring to engage directly with their favourite creators, our proprietary REBND feature allows this through dynamic video interactions, as opposed to plain comments or likes. Our integration on the Sui Blockchain will be key to bringing greater transparency and creating an ecosystem where every interaction is mutually rewarded.”