India’s leading private radio and entertainment network, Red FM network, was honoured with the maximum number of awards and the Audio Brand of The Year at the 3rd edition of Media Brand Awards 2023.
Media Brand Awards, held recently, celebrate brands that work hard for their brand image with their unique initiatives and campaigns.
Under their special award category, Red FM won ‘Audio Brand of The Year’ for Red FM’s conviction in bringing out the best of indie and superhit music. Red FM also bagged a total of 16 awards across digital, brand activation, CSR activities, content, and radio, the radio network said in a statement.
Speaking on the announcement, Nisha Narayanan, Director & COO, Red FM and Magic FM, said, “We are delighted to be awarded the maximum number of honours besides being the ‘Audio Brand of The Year.’ This award is a testament and inspiration for the teams to challenge the boundaries and think beyond routine. This helps us in raising the bar on both creativity and social responsibility.
“The ecosystem is changing to audio instead of radio and as a brand that is NAT-local in nature, we believe in inclusion and regional diversity. We are happy to be a brand that is constantly striving to keep ourselves relevant to the audience by persistently working on transformation, embracing digital, focusing on creativity and believing in the power of hyper-local and regional content.“