Even as ‘The Crown’ draws to a close with the least season out on Netflix, brand new research from TikTok, Google and Skyscanner reveals the series’ impact, the people and communities involved in each season, and the ways in which it has shaped culture.

From #TheCrown driving over 6 billion views on TikTok, to half (50 percent) of Gen Z being inspired to learn more about 20th century British history after watching the show, over six seasons the show has driven conversation, the report highlights.

‘The Crown: Behind the Streams’ is a new report celebrating the cultural, community and economic impact of the multi-award-winning show that has sparked a global conversation — and put quintessentially British landmarks, traditions and even music front and centre of what people around the world are watching, Netflix said a media statement.

Some of the highlights from the report are as follows:

CrownTok creations: #TheCrown has generated over 6.1 billion views on TikTok with creators heading to the platform to share, react to and even recreate incredible content and illustrations.

Searching for The Crown: According to YouGov exactly half (50 percent) of Gen Z (18-24-year-olds) have been inspired to learn more about 20th century British history after watching the show — with Google revealing huge spikes in searches for Aberfan (up 5000 percent after the mining disaster was portrayed in Season 3) and Scotland’s Ardverikie Estate (up 1380 percent after it stood in for Balmoral in Season 4).

Crown Set-Jetting: ‘The Crown’ has helped boost UK tourism, with global flight searches to filming locations soaring by up to 53 percent on Skyscanner whenever a new season of the Netflix hit becomes available to stream. Spanish and German people are the top searchers for London and Scotland off the back of the show, with 25 percent of global travellers saying that ‘The Crown’ has inspired them to want to visit London in 2024.

Homegrown Talent: Creative careers have been supported by six seasons of the show — from wig maker Alex Rouse — whose team grew to 15 people whilst delivering Thatcher wigs and Prince Phillip top pieces — to Milliner Sean Barrrett who made over 100 hats for the show, including 32 just for the Queen.

Behind the Streams: All told, the show has created a rippled effect that has benefited UK plc. Notably, one pence in every pound was spent on local retail with nearly 3pm going to electronics suppliers. Donations from Netflix have boosted the coffers of The National Trust and English Heritage (which received £600,000) as well as places like Ely Cathedral, York Minster and Greenwich Chapel.

Anne Mensah, Vice President of UK Content at Netflix, said in a statement: “Over six seasons and 10 years of production, ‘The Crown’ has delighted viewers the world over. It has sparked conversation and debate, created global stars and supported thousands of jobs for a vast array of British and international crew.

“We are honoured to celebrate the show’s lasting impact with our report: ‘The Crown: Behind the Streams’. Our hope is that the show lives on through the careers it has shaped, the communities it contributed to and the conversations it started.”