Roadies Rostel, in collaboration with Viacom18 Consumer Products, has opened its first theme-based experiential resort in Ahmedabad. This unique holiday staycation, in collaboration with Leisure ARC, marks a significant milestone for the company as it plans to expand to 15 more locations across India.
As per the press release, guests staying at Roadies Rostel in Ahmedabad can expect an immersive experience with unmatched hospitality. The resort offers various sports and leisure activities, and features 17 Roadies-themed rooms designed to cater to the needs of modern travelers.
The launch event in Ahmedabad was attended by popular Indian actor and philanthropist Sonu Sood, as well as Roadies personalities and Colors Gujarati artists. Amit Shah, the Managing Director of Leisure ARC, expressed excitement about the franchise partnership, highlighting the comfortable accommodations, local cuisine, and vibrant community that Roadies Rostel offers.
Sachin Puntambekar, the Business Head of Consumer Products at Viacom18, expressed delight about the launch, emphasizing the aim to redefine the boundaries of hospitality and bring the spirit of Roadies to the world of travel and backpacking.
Roadies Rostel is a unique experiential holiday brand that allows guests to live the Roadies experience and connect with like-minded people. The franchisee properties will feature adrenaline-pumping challenges inspired by the iconic Roadies show. The company has ambitious plans for exponential growth and aims to open similar staycations in Bengaluru, Shimla, Manali, Kasauli, and Goa after the successful launch in Ahmedabad.