Investment-tech company SAMCO Securities has unveiled its latest campaign, ‘Jor Se Bolo Morya,’ blending tradition with modern stock market insights ahead of the Ganesh Chaturthi festival. The campaign aims to channel the festive spirit of Ganpati, revered as the God of Wisdom, by providing stock market guidance through an interactive platform.
The campaign features a virtual pandaal on the microsite www.samco.in/jorsebolomorya, where participants can engage with an interactive UI using voice sensor and decibel meter technology. By chanting “GANPATI BAPPA MORYA” or any of the nine specific Ganpati chants, users receive a customized “Bappa Basket” of stock recommendations. This unique approach aligns the blessings of Ganpati Bappa with stock market insights, aiming to help traders make informed investment decisions.
The campaign encourages participants to engage in real-time by chanting various Ganpati slogans, with each chant linked to different thematic stock baskets such as the Banking Basket, Auto Basket, Travel Basket, and more.
The ‘Jor Se Bolo Morya’ campaign is live on SAMCO’s microsite and social platforms, inviting traders to embrace the wisdom of Ganpati Bappa in their trading decisions.
Through this campaign, SAMCO is reinforcing its commitment to making investment accessible, informed, and intuitive during the festive season, while fostering a deeper connection between cultural traditions and financial literacy.