Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service, has expanded its channel lineup in India by collaborating with India TV Group.

This partnership has introduced four new channels exclusively available via Connected TV (CTV) on the platform, including ‘India TV’, ‘India TV Speed News’, ‘India TV Aap Ki Adalat’, and ‘India TV Yoga’. These additions provide viewers with an extensive range of high-quality content, covering news, current affairs, fitness, and entertainment.

Samsung TV Plus comes pre-installed on Samsung Smart TVs and offers a broad selection of channels across categories like news, sports, and entertainment. In India, it now offers access to over 100 live TV channels and a variety of on-demand movies and shows.

Kunal Mehta, Head of Partnerships for Samsung TV Plus India, commented, “Samsung TV Plus has been at the forefront of bringing high-quality content via FAST to our viewers. We remain steadfast in our commitment to provide content that our consumers find interesting and useful. The addition of the four new channels from the India TV group emphasizes our vision to deliver quality and diverse content.”

Amit Kumar Sinha, Chief Strategy Officer of India TV, added, “Our collaboration with Samsung TV Plus opens new and wider avenues for viewers. It is a stepping-stone towards delivering quality and diverse content to the combined audience. We are optimistic that this partnership will redefine and improve the experience of online content consumption.”

This move highlights Samsung TV Plus’s dedication to enhancing the viewer experience with a wide range of content accessible for free.