Shark Tank established its presence in the Indian market after its debut in 2021. The show had a significant impact on Indian culture, promoting a positive view of entrepreneurship.

Taking the franchise forward, Sony Entertainment Television and Sony LIV are preparing to release the show’s second season for viewers. The second season of Shark Tank India, produced by StudioNEXT, will premiere on Sony Entertainment Television on January 2nd at 10 p.m. every Monday through Friday, as well as stream on Sony LIV.

This season promises viewers fresh and new business terminologies, as well as opportunities for aspiring entrepreneurs to pursue their dreams. The show features a plethora of unique and never-before-seen ideas, as well as a glimpse into India’s thriving start-up ecosystem. LetsVenture has joined the show as a Talent Sourcing Advisor.

Shark Tank India season one was a huge success with brands and advertisers, and it influenced trends in conceptual advertising and marketing. Season 2 has already tripled the show’s revenue on Sony LIV over the previous year. Sony LIV has partnered with ACKO as the co-presenting partner for the second season. The show is supported by well-known advertisers such as Pokerbaazi. Dwelling into the special categories, they have onboarded Cashfree Payments as the “Payment Partner”, a small case as an “Ideas Partner”, and Fi Money as the “Money Partner”. Other brands such as EatFit and Lenskart have also joined forces.

Furthermore, CarDekho will co-power the show on Sony Entertainment Television. SET has also added Cashfree Payments as a “Payments Partner,” as well as Seqrite, Lenskart, Chaudhry Nummero, and Apollo 24|7 as associate sponsors.

This year’s honorees represent the country’s pioneering start-up ecosystem: Aman Gupta (co-founder and CMO of boAt), Amit Jain (CEO and co-founder – CarDekho Group, InsuranceDekho.com), Anupam Mittal (founder and CEO of Shaadi.com – People Group), Namita Thapar (executive director of Emcure Pharmaceuticals), Peyush Bansal (founder & CEO of Lens (co-founder and CEO of SUGAR Cosmetics).

Their dynamic personalities and camaraderie have helped them and the show become household names. While the Sharks anchor the show with their offers and deals, and in many ways pearls of wisdom as well, host and ace stand-up comedian Rahul Dua will act as a guide to the pitchers this season.

Vasanth Kamath, CEO & Founder, small case commented on this, “We are delighted to be the Ideas Partner on Shark Tank India’s highly anticipated second season. Associating with a show that supports and celebrates innovation aligns with small cases’ mission of empowering Indians with simple investment ideas. The show has a diverse and savvy audience, and we aim to reach a large base of investors and contribute to the growth of entrepreneurial spirit and equity culture across the country.”

Sujith Narayanan, CEO, of Fi Money, stated, “Over the last season of Shark Tank, we have seen how it’s influenced Indian youth to look at money much more smartly. Now everyone is talking about growth, valuations, portfolios, and so on. We are excited about the 2nd season, and to be part of this emerging conversation around wealth creation. And there is no better time than now, given this newfound awareness that our audiences have on money.”

Akash Sinha, CEO, and co-founder, of Cashfree Payments, highlighted, “We are excited to further our partnership with Shark Tank India for the second year in a row. The first season proved to be quite impactful, providing impetus to entrepreneurship and innovation. At Cashfree Payments, we value the entrepreneurial spirit and understand the importance of enabling the start-up ecosystem. India’s digital payments growth story is fuelled by a surge in the number of start-ups not just in metros but across tier 2 & 3 cities. These innovative businesses rely on a cashfree payments’ safe and trusted payment stack to scale their business. We believe, this association goes a long way towards our philosophy of fostering innovation in the Indian start-up ecosystem, which deserves to be encouraged and celebrated.”

Charu Kishnani, EVP of marketing & content, CarDekho Group commented “We are elated to be associated with Shark Tank India 2.0. As a house of brands, CarDekho Group has been a proponent of entrepreneurship in India and strongly resonates with the focus Shark Tank brings on promoting ingenious business ideas. Shark Tank India season one took the country by storm. The show not only made entrepreneurship mainstream but also provided a platform for aspiring businessmen, especially from Tier 2 and Tier 3 cities to realize their dreams. The second season of the show will be even more impactful as an increased number of entrepreneurs will get a chance to showcase their ideas. Through association with the show, CarDekho will offer support to these upcoming professionals in helping fulfil their aspirations and make sustainable businesses.”