Shemaroo Entertainment, a leader in the entertainment industry, has teamed up with BharatBox to unveil its first-ever digital collectible based on the character ‘Geet’ from the popular Bollywood movie ‘Jab We Met’.

This collaboration marks Shemaroo‘s entry into the metaverse space via the Sandbox-BharatBox platform, offering fans an interactive and immersive experience that brings iconic film characters to life in the digital realm, the platform said in a press statement.

This new venture will see the launch of 3,333 unique digital avatars of ‘Geet’, portrayed by Kareena Kapoor in the film, allowing fans to own a piece of Bollywood history. The initiative includes a wide array of interactive games, social quests, and the chance to earn rewards, engage with iconic characters, and purchase exclusive movie-themed merchandise.

The collaboration also signals a larger strategic move by Shemaroo to digitize its extensive Bollywood content library, with future plans to feature movies such as 22 Yards and Great Gambler on the platform. Fans will be able to perform quests, participate in activities, and win prizes, further enhancing engagement through this innovative digital offering.

The launch of the ‘Jab We Met’ collection is a testament to Shemaroo Entertainment‘s efforts to merge traditional entertainment with cutting-edge technology. Arghya Chakravarty, COO of Shemaroo Entertainment Ltd., highlighted the company’s future-readiness, stating, “By embracing new technologies, we aim to cater to the evolving needs of consumers. The launch of the ‘Jab We Met’ immersive game and digital collectibles represents a significant step in our strategy to leverage the metaverse and expand our digital footprint.”

Sebastien Borget, Co-founder and COO of The Sandbox, echoed this sentiment, adding that the avatar collection is a way to keep cinematic wonders relevant for years to come. He remarked, “The ‘Jab We Met’ avatar collection honors a film that has touched many lives and sets a precedent for how we can preserve cinematic magic in the digital age.”

BharatBox CEO, Karan Keswani, emphasized the emotional connection audiences have with ‘Jab We Met’, stating that the avatar collection allows fans to own and engage with the movie in a novel way. The partnership also opens the door for more Bollywood-themed digital content in the future, as Shemaroo and BharatBox collaborate on new games, immersive experiences, and user-driven content across The Sandbox metaverse.
Shemaroo Entertainment will now join BharatBox and The Sandbox’s ecosystem of creators and players across more than 12 countries, offering a unique blend of traditional Bollywood charm with interactive digital experiences.

This launch not only enhances fan engagement but also introduces new revenue streams for Shemaroo Entertainment, as the company explores how blockchain technology and digital collectibles can bring lasting value to its IPs beyond the silver screen.

This initiative marks an exciting chapter for Bollywood in the digital era, bringing iconic films like ‘Jab We Met’ into the virtual world and redefining how fans interact with beloved characters.