Shemaroo appoints Swati Darekar Hindi GEC prog. head

Shemaroo Entertainment has made a significant addition to its leadership team by appointing Swati Darekar as the Head of Programming for the Hindi General Entertainment Channel (GEC).

With an illustrious career in the domain of General Entertainment Channels, Darekar’s expertise is poised to shape the content strategy for Shemaroo’s Hindi GEC cluster.

In her new role, Darekar will drive the content strategy, focusing on Shemaroo TV and Shemaroo Umang. Her responsibilities include spearheading content conceptualization, development, and execution. By leading a team of content creators, Darekar aims to craft compelling and relevant content that resonates deeply with the target audience.

Darekar brings a wealth of experience to Shemaroo Entertainment, having held pivotal positions in renowned networks. Previously, she served as the Fiction Head (Vice President of HME Content) at Colors (Viacom18) and held significant roles as Creative Director (Vice President of Content) at Sony Entertainment Television (Sony Pictures Networks) and Creative Director (Vice President- Fiction Programming) at Star Plus (Disney Star).

Darekar’s appointment marks a strategic move by Shemaroo Entertainment, emphasizing its dedication to providing high-quality and captivating content for its audience, thereby aiming to elevate the viewer experience across its Hindi GEC platforms.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!