Shemaroo Entertainment, a pioneer in the Indian entertainment industry, has announced a groundbreaking partnership with GMetri, a leader in AI-powered immersive learning and game development.

This collaboration marks the expansion of ShemarooVerse—Shemaroo’s metaverse platform—into the realm of immersive AI gaming, introducing IP-based gaming to the Web3 platform.

As part of this innovative venture, ShemarooVerse has introduced IP-based games leveraging the power of Artificial Intelligence, allowing fans to experience immersive games in the metaverse. The launch features games based on popular Bollywood films owned by Shemaroo Entertainment, such as ‘Jab We Met,’ ‘Golmaal,’ ‘Disco Dancer,’ and ‘Amar Akbar Anthony.’ This offers fans a new, interactive way to connect with their favorite movies and characters. As metaverse adoption continues to gain traction, more films will be incorporated into this interactive gaming realm.

Arghya Chakravarty, COO of Shemaroo Entertainment Ltd., highlighted the significance of this collaboration, stating, “At Shemaroo, we have always led the way in innovation, and ShemarooVerse, our metaverse platform, exemplifies our dedication to creating future-forward entertainment. By incorporating AI-based gaming, we aim to deliver an even more captivating experience for our consumers. Our collaboration with GMetri represents a pivotal advancement in transforming audience interaction with our popular movies, and we are excited to be developing groundbreaking innovations in the immersive entertainment and gaming space in India.”

Utsav Mathur, CEO of GMetri, commented on the partnership, “We’re thrilled to bring our FruitSalad.ai technology to ShemarooVerse, showcasing the power of our immersive learning and gaming platform. This collaboration allows us to demonstrate how our AI-driven solution can transform entertainment IP into engaging, interactive experiences. By leveraging our expertise in creating gamified, immersive 3D worlds, we are not only enhancing fan engagement but also showcasing the versatility of our technology across various sectors, from corporate learning to entertainment. This partnership with Shemaroo is a testament to the adaptability and effectiveness of our platform in creating compelling, personalized experiences at scale.”

ShemarooVerse has always been at the forefront of digital entertainment, and GMetri’s advanced AI platform, FruitSalad.ai, will be instrumental in developing these interactive games, offering a seamless blend of storytelling and gameplay.

This partnership is set to redefine fan engagement, allowing them to dive deeper into the worlds of their beloved characters and stories. As ShemarooVerse continues to evolve, this collaboration underscores its commitment to innovation and enhancing the digital entertainment landscape while also highlighting GMetri’s ability to rapidly deploy immersive, AI-generated content across various industries.

Join ShemarooVerse on this thrilling journey as they bring the magic of cinema to life through the power of AI and immersive gaming, powered by GMetri’s cutting-edge FruitSalad.ai technology.