ShortFlix, News 7 Tamil collaborate to launch new entertainment show

In a strategic alliance aimed at redefining short-format entertainment, OTT platform ShortFlix has partnered with Tamil news channel News 7 Tamil.

This collaboration marks a unique synergy between digital and traditional media, seeking to enhance content offerings and expand viewer engagement.

The partnership will introduce an exclusive 30-minute entertainment program titled News 7 Tamil’s Short Cuts, powered by ShortFlix. Scheduled to air during News 7 Tamil’s entertainment segment, the show promises to deliver a curated selection of short films and exclusive content from ShortFlix.

This initiative not only provides News 7 Tamil’s audience with a fresh mix of storytelling and entertainment but also enables ShortFlix to tap into the channel’s extensive global viewership.

Speaking about the collaboration, Bharanidharan, Founder of ShortFlix, expressed his enthusiasm, “News 7 Tamil is a trusted name in Tamil media, and this partnership allows us to showcase our unique short-format content to a larger audience. It highlights the growing importance of short films in today’s fast-paced world. We are confident that this collaboration will set new benchmarks in both the OTT and broadcasting industries.”

Shyam, Senior Strategic Advisor for Sales & Marketing at News 7 Tamil, emphasized the mutual benefits of the partnership, “At News 7 Tamil, innovation and audience value are at the core of what we do. Partnering with ShortFlix helps us diversify our entertainment lineup while supporting emerging creators in the short-film ecosystem. This collaboration exemplifies coopetition—two entities working together to achieve shared goals and elevate the viewing experience globally.”

This partnership reflects a growing trend where digital and broadcast media join forces to offer enriched content experiences. By integrating ShortFlix’s innovative storytelling with News 7 Tamil’s wide-reaching platform, the collaboration is set to attract a diverse audience base and reinforce the relevance of short-format storytelling in the entertainment industry.

With News 7 Tamil’s Short Cuts, viewers can look forward to an engaging lineup of thought-provoking narratives and cinematic brilliance, airing soon on News 7 Tamil.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!