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In a strategic alliance aimed at redefining short-format entertainment, OTT platform ShortFlix has partnered with Tamil news channel News 7 Tamil.
This collaboration marks a unique synergy between digital and traditional media, seeking to enhance content offerings and expand viewer engagement.
The partnership will introduce an exclusive 30-minute entertainment program titled News 7 Tamil’s Short Cuts, powered by ShortFlix. Scheduled to air during News 7 Tamil’s entertainment segment, the show promises to deliver a curated selection of short films and exclusive content from ShortFlix.
This initiative not only provides News 7 Tamil’s audience with a fresh mix of storytelling and entertainment but also enables ShortFlix to tap into the channel’s extensive global viewership.
Speaking about the collaboration, Bharanidharan, Founder of ShortFlix, expressed his enthusiasm, “News 7 Tamil is a trusted name in Tamil media, and this partnership allows us to showcase our unique short-format content to a larger audience. It highlights the growing importance of short films in today’s fast-paced world. We are confident that this collaboration will set new benchmarks in both the OTT and broadcasting industries.”
Shyam, Senior Strategic Advisor for Sales & Marketing at News 7 Tamil, emphasized the mutual benefits of the partnership, “At News 7 Tamil, innovation and audience value are at the core of what we do. Partnering with ShortFlix helps us diversify our entertainment lineup while supporting emerging creators in the short-film ecosystem. This collaboration exemplifies coopetition—two entities working together to achieve shared goals and elevate the viewing experience globally.”
This partnership reflects a growing trend where digital and broadcast media join forces to offer enriched content experiences. By integrating ShortFlix’s innovative storytelling with News 7 Tamil’s wide-reaching platform, the collaboration is set to attract a diverse audience base and reinforce the relevance of short-format storytelling in the entertainment industry.
With News 7 Tamil’s Short Cuts, viewers can look forward to an engaging lineup of thought-provoking narratives and cinematic brilliance, airing soon on News 7 Tamil.
