Signatureglobal (India) Ltd., a renowned national real estate developer, is making waves once again with the release of two captivating TV commercials, ‘Bride’ and ‘Maid.’

These follow the resounding success of the “NO AGAL! NO BAGAL! NO DAKHAL series.” The groundbreaking TVCs not only entertain but also challenge societal norms, reaffirming Signatureglobal’s commitment to redefining independent living.

The central theme across these TVCs is the concept of ‘independent living,’ advocating for a lifestyle free from societal constraints and the urge to compare oneself with neighbors. Humor and satire are the vehicles used to convey the message that Signatureglobal offers a unique opportunity for individuals to relish their own space, whether in academics, household choices, personal decisions, or even their living arrangements. The overarching emphasis is on the significance of living life independently and responsibly.

These engaging TVCs feature Padma Shri and national awardee actress Vidya Balan, who serves as the brand ambassador and protagonist, infusing her charismatic presence into the screen. Joining her is an ensemble cast of talented actors, including Archana Puran Singh, Shweta Tripathi, Namit Das, Aryan Prajapati, Akashdeep Sabir, Shehnaaz Deshpande, Bunty Kapor, Bhavna Makhija, Abhilasha Poul, and other exceptional performers. Together, they breathe life into Signatureglobal’s unique vision for independent living.

Pradeep Aggarwal, Founder and chairman of Signatureglobal (India) Ltd., shared his thoughts on the new campaign, saying, “Our TVC series boldly redefines independent living, challenging societal norms. Homes should be spaces free from comparisons and judgments. Our independent floors and exclusive apartments offer true freedom and independence. We aim to empower individuals and families to live life on their terms, liberated from societal expectations. At Signature Global, we offer more than just homes; we provide a judgment-free lifestyle.”

The statistics speak volumes about the campaign’s impact, with the first TVC “Cupboard” amassing an impressive 25.3 million+ views across Facebook, Instagram, and YouTube, while the second TVC “Marks” achieved an astounding 25.8 million+ views on the same platforms. The combined total views for the campaign have soared to an incredible 51.1 million+ views, underscoring the widespread enthusiasm and engagement generated by Signatureglobal’s vision of the future of living.

These TVCs are masterfully conceptualized by Mr. Arnab Chatterjee (Tree Design) and Shivil Gupta, brought to life under the skillful direction of Siddhant Tiwary and Saurabh Ghosh, ensuring a perfect blend of humor and heart.

These compelling advertisements will be featured on major news channels and various social media platforms, including YouTube, Facebook, and Instagram. Signatureglobal (India) Ltd. has a history of introducing innovative campaigns that consistently resonate with the public, making a meaningful impact time and again.