Prepare for an enthralling entertainment experience as MX Player‘s content arm, MX Studios collaborates with the Singapore Tourism Board (STB) to launch an interactive film on an Indian OTT platform.
The film, titled ‘Lost and Found in Singapore,’ features a novel choose-your-own ending approach that invites viewers to become a part of the narrative, steering its course through their choices as the characters lead us on a journey of discovery through Singapore’s enchanting streets.
“Lost and Found in Singapore,” an MX Studios Original, intricately follows the journeys of an introverted solo traveler (Rithvik Dhanjani) and an adventure-seeking girl (Apoorva Arora) who champions friendship.
Their fates are in the hands of the audience as they travel through Singapore’s iconic landmarks and hidden gems. Viewers direct their choices, resulting in diverse paths and one-of-a-kind viewing experiences. This immersive collaboration targets younger Indian audiences by combining entertainment and unique travel inspiration.
Alongside, curated experiences such as the Vespa Sidecar Tour through Joo Chiat and Katong, with its exploration of Nonyas, Babas, and Peranakans, the Museum of Ice-Cream, Design Orchard, and Bird Paradise @Mandai provide textured exploration that resonates with modern explorers.
Commenting on the film, Rithvik Dhanjani says, “Being a part of ‘Lost and Found in Singapore’ has been an incredible journey. The interactive format challenged me as an actor, knowing that each choice the audience makes would lead to a different outcome. As we worked on this project, we could feel the excitement building about how the viewers would shape the story. I can’t wait for everyone to join us on this one-of-a-kind adventure.”
Apoorva Arora says, “The interactive aspect of ‘Lost and Found in Singapore’ added a layer of unpredictability to the shoot – not just for the characters, but for us as actors too. The chemistry between Rithvik and me was crucial in bringing the characters to life, and exploring Singapore’s vibrant landscapes made the journey even more memorable. I’m eagerly looking forward to the audience’s reactions as they become a part of this captivating narrative.”
GB Srithar, Regional Director, India, Middle East, South Asia & Africa says, “GB Srithar, Regional Director, India, Middle East, South Asia & Africa, Singapore Tourism Board says, “We are pleased to partner with MX Player, bringing a unique experience to audiences across India through this pioneering film. As a leading lifestyle hub in the region today, Singapore is an ever-evolving destination, and this dynamism is best showcased to discerning Indian consumers through equally innovative means. We believe that this partnership introduces a novel perspective of Singapore, introducing to young Indian travellers the dizzying array of unique tourism experiences it offers. The interactive format deeply resonates with Indian viewers seeking innovative travel engagement, inspiring personalized journeys. Just as the film empowers viewers, Singapore transforms ordinary moments into extraordinary experiences, emphasizing our commitment to showcasing offerings that uniquely define the destination.”