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Snapchat announced new offerings for advertisers to expand their reach on the platform, work with creators, and activate with content partners at the IAB NewFronts event.
The First Story feature allows advertisers to reserve the first video ad between Friend Stories. It has a potential daily reach of nearly 50 mn in the United States. Louis Vuitton, Warner Brothers, and other early partners ran First Story advertisements.
The platform also made ads in Spotlight available to all advertisers worldwide. “With over 350 million Snapchatters consuming Spotlight content every month, we’re excited to bring brands closer to the Snapchat audience on this new surface,” the company said in a statement.
Snap launched Snap Star Collab Studio in the United States to make it easier for brands and creators to collaborate. Brands can use the service to find, partner with, and drive results from influencers.
The Collab Studio will help brands create and execute sponsored Stories and bespoke ad creatives with influencers through managed service production, which will be supported by four initial partners: Studio71, Beeline by Brat TV, Influential, and Whalar.
The platform has also launched sports sponsorship packages to assist marketers in activating across Snapchat during certain sporting events. “We are bringing Snapchatters exclusive content across Snapchat’s Stories, Spotlight, and Camera for NBCUniversal’s Paris 2024 Olympic Games and the upcoming Women’s World Cup.” “Our long-standing partnerships with the WNBA, NBA, and NFL will continue to provide content across Stories and Spotlight, as well as more creative tools for our community,” the platform said.
On the new announcement, Ajit Mohan, President, of APAC, Snap, shared “I’m excited about today’s announcements, which provide our advertising partners greater product enhancements that will have a material impact on reaching Snapchatters. Our platform is about real relationships, and these new features will give brands more opportunities than ever before to reach a growing and highly engaged Indian Snapchatter community.”
