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American multimedia instant messaging app Snapchat and the American mass media and entertainment company NBCUniversal have joined hands to bring audio clips from hit films and TV shows like ‘Bridesmaids’, ‘The Office’, ‘Parks and Recreation’, ‘Back to the Future’, ‘Shrek’ and ‘Saturday Night Live’ (SNL) to the platform.
In addition to music, Snapchatters will be able to add audio clips from popular titles in NBCU’s catalogue to their snaps.
Users who receive a snap from a friend using the NBCU audio will be given the option to swipe up to view more information about the movie or show, as well as a link to access the title from whichever streaming platform it is available on, ANI reported from Washington.
The lineup of sounds from NBCU on Snapchat includes a favourite from ‘The Office’, uttered by Steve Carell’s Michael Scott: “Don’t ever, for any reason, do anything to anyone for any reason ever, no matter what.”
Others include “What are you doing in my swamp?!” from ‘Shrek’, “We’re gonna need a bigger boat,” from ‘Jaws’, “Roads? Where we’re going, we don’t need roads” from ‘Back to the Future’, and “Say hello to my little friend!” from ‘Scarface’.
In addition to the new deal with NBCU, Snap has deals with Universal Music Group, Warner Music Group, Merlin, Sony Music Publishing, Universal Music Publishing Group, Warner Chappell, Kobalt, BMG, NMPA and DistroKid.
