Snapchat is ramping up its efforts in India, a key growth market, with significant leadership appointments across various departments, including content, partnerships, augmented reality, growth, and sales.

These strategic hires reflect Snapchat’s commitment to fostering a vibrant community of Indian users and expanding its influence in the region.

The expansion has led to the doubling of Snapchat’s India team size within a year, supporting the platform’s rapid growth to 200 million users amid intense competition.

Pulkit Trivedi, Managing Director of Snap Inc. in India, commented on this development: “Snapchat’s unique appeal to Gen Z lies in its authentic engagement with real friends and family. This appeal has fueled our rapid growth in India, demonstrating our strong resonance. India presents a unique and large opportunity for us to invest and grow. With this leadership team in India, we are committed to serving our community, building value for advertisers, creators, and AR developers, and contributing to India’s digital adoption.”

Key Appointments Include:

Saket Jha Saurabh, Director – Content, Partnerships & Augmented Reality: With over two decades in digital media, Saket has been instrumental in content creation and distribution. He previously led Meta’s partnerships and served as CEO at #fame. He will spearhead Snap’s AR creator ecosystem, fostering community engagement and leveraging augmented reality’s future potential.

Chirag Kohli, Head of Growth: Bringing a decade of experience from Amazon, Chirag will enhance user acquisition, engagement, and revenue efforts, crucial for Snap’s localization and expansion in India.

Amit Ojha, India Agency Lead: Amit, with extensive industry experience from Amazon and Meta, will drive revenue growth through strategic partnerships and impactful campaigns.

Neha Jolly Sawhney, India Sales Head: Neha’s rich background in sales strategy from AWS, Concentrix, and IBM India will be pivotal in driving Snap’s sales efforts.

Yagnesh Ravi, Ads Solutions Lead: With over a decade in digital advertising, including significant time at Meta, Yagnesh will help businesses create impactful ad campaigns.

Uthara Ganesh, Head of Public Policy for India and South Asia: Uthara, with a background at AWS and Amazon, will lead Snap’s efforts to build trust with the Government of India.

Rashmi Dastidar, Head of Integrity and Compliance for APAC and EMEA: Rashmi’s experience at WhatsApp (Meta) and Deloitte will enhance Snap’s risk and compliance practices.

Lekshmi Geetha, Head of People for India: Lekshmi’s roles at Netflix and Disney highlight her expertise in driving organisational success through effective people management.

Poonam Nikam, Head Communications for India, Singapore & Japan: Poonam’s experience with TikTok, Sony Music, and Bharti Airtel will boost Snap’s brand visibility and stakeholder engagement.

These leaders are set to play a crucial role in shaping Snapchat’s future in India, continuing to redefine the digital experience for millions of users nationwide.