Sony Pictures Networks India (SPNI) has rebranded all its network channels to be more aligned with Sony’s global ethos.

Sony networks exist at the intersection of technology and entertainment and the logos reflect this, the media company said in a statement.

The new branding colours are energetic, inspiring and remind us of a brilliant light spectrum, an official statement explained, adding the curve in the logo comes from the swing of the Sony-S, with the dominant background being synonymous with the Sony brand.

With this uniform shape and the associative play of colours, Sony has created a visual thread that connects the diverse family of Sony’s networks and reflects the 360-degree entertainment experience.

According to N.P Singh, MD & CEO, SPNI, “The power of the Sony brand and its values have driven our work ethics so far, and today, it reflects in our channel-brand architecture as well. The work that we started three years ago has now reached fruition. We are creating a powerful unified entertainment conglomerate with a broader appeal by refocusing our existing channel portfolio in its latest look and feel.”

Meanwhile, SPNI, which now is known as Culver Max Entertainment Private Limited, is in the midst of a merger process with Zee.

Both Sony and Zee have voluntarily agreed to sell three Hindi channels — Big Magic, Zee Action and Zee Classic — to address possible anti-competition concerns arising out of their proposed mega-merger deal, according to a Reuters report on Wednesday.

They submitted their proposal to the Competition Commission of India (CCI), which cleared the deal, subject to certain modifications on October 4.

More than three weeks after giving its nod for the transaction, the regulator on Wednesday made public its detailed 58-page order.

The two groups have agreed to divest Big Magic, which is a Hindi general entertainment channel, as well as Zee Action and Zee Classic, which are Hindi film channels, according to the order.

Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment, which is an indirect wholly-owned subsidiary of Sony Group Corporation of Japan.

The company operates several channels, including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels, apart from the OTT platform SonyLIV and Studio NEXT, the independent production venture for original content and IPs for TV and digital media.