Jio, Airtel, Vi witness subs losses in Sept: TRAI data 
Expanded Creative Minds of Tomorrow edition inaugurated at IFFI 
ZEEL’s Punit Goenka steps down as MD, retains role as CEO 
Kevin Vaz, Kiran Mani, Sanjog Gupta to head 3 verticals of JioStar 
WBD elevates Deepa Sridhar to Senior Director – Corporate Communications, South Asia 
‘Bhagam Bhag 2’ returns after 18 years 
Babil Khan’s ‘Log Out’ to premiere at Argentina’s Mar del Plata International Film Festival 
Tips Music presents ‘Love Garage’ 
Fox, Hulu ink $1.5bn streaming content partnership 
The Indian pay television GEC channel Sony SAB has launched a brand new show titled ‘Ziddi Dil – Maane Na, a fascinating romance-driven tale brought by an ensemble of characters who meet at the Parakram SAF (Spl. Action Force) Base Camp.
As per the press release, the show is all set to bring forth a fresh youthful perspective with a very different outlook towards life. Featuring Shaalien Malhotra, Kaveri Priyam, Kunal Karan Kapoor, Diljot Chhabra, Aditya Deshmukh, and Simple Kaul in lead roles.
It also shows dependent on each other for the safety of their families and themselves, as the young trained and civilian volunteers decide to enroll at the Parakram SAF Base Camp to fulfill their aspirations. As the story will progress, the viewers will witness budding romance, friendship, and flavors of patriotism amongst these young cadets while they also figure out ways to fit in and survive at the camp.
The show follows special Agent Karan Shergill (Shaalien Malhotra), a hardcore patriot, disciplinarian whose difficult, edgy beliefs have no room for sympathy towards other’s pain. He is paired with Dr. Monami (Kaveri Priyam), a zealous personality who is here to bring about a change in perspective towards caring for others. While Special Agent Sanjana (Diljot Chhabra) is working hard to fulfill her duty towards the country and is simply not somebody you mess with, her partner Sid Ganju (Kunal Karan Singh) is a rich, spoilt, and careless person with an easy-going attitude towards life and his duty.
Commenting on the new show, Neeraj Vyas, Sony SAB, business head, said, “Continuing to keep happiness at the core, we at SonySAB are eager to offer more refreshing, youthful, and heart-warming stories. Ziddi Dil- Maane Na showcases an adrenaline-filled journey of six cadets as they discover love, life, and find purpose.”
He also added, “The concept and storyline of the show are very invigorating and distinct and blends well with Sony SAB’s brand belief and content proposition. There is a lot of spunk, freshness, and wholesome entertainment that we bring to the audience and this show. I hope the viewers love it.”
‘Ziddi Dil – Maane Na’ will premieres on August 30 on Sony SAB at 8:00 PM.
