Sony Pictures Networks India (SPNI) on Thursday announced it has bagged the media rights for the India region to live telecast all the matches of the Legends League Cricket (LLC).

Indian mega-star Amitabh Bachchan has been roped in as a brand ambassador for Legends League.

 The league is to be played in January 2022 and will air on SONY TEN 1 and SONY TEN 3 channels as well as stream live on SonyLIV.

The Legends of Cricket, representing India, Asia, and the Rest of the World, will show up at the Al Amerat Cricket Stadium in Muscat, Oman, to not only play competitive and exciting cricket, but also revive the nostalgia and timeless rivalries between the legends of the game.

The League has a potential reach of over 500 million cricket fanatics across the globe through television broadcasts and live streaming, Economic Times reported.

Legendary Amitabh Bachchan has been named as the league’s ambassador and would also promote the tourney. The League also has former India head coach, Ravi Shastri, as its Commissioner looking after the cricketing aspects.

The first season of LLC will have former cricketers from India, Pakistan, Sri Lanka, Australia, England, among other cricket nations divided into three teams representing India, Asia, and the Rest of the World.

While Team India and Team Rest of the World are yet to be announced, Legends League Cricket has announced that Shoaib Akhtar, Shahid Afridi, Sanath Jayasuriya, Muttiah Muralitharan, Chaminda Vaas, Romesh Kaluwitharana, Tillakaratne Dilshan, Azhar Mahmood, Upul Tharanga, Misbahul-Haq, Mohammed Hafeez, Shoaib Malik, Mohammed Yousuf, Umar Gul, Younis Khan and Asghar Afghan will be playing for Asia Lions.

Raman Raheja, CEO of Legends League Cricket, said, “We are extremely happy to announce this partnership with Sony Pictures Networks India. They have a very credible history of making sporting events a grand success, including the most premium T20 cricket leagues in the world.

“We wish to walk a long mile with them and ensure viewers are treated with a very competitive and entertaining form of Cricket.”

Rajesh Kaul, Chief Revenue Officer, Distribution and Head, Sports Business, Sony Pictures Networks India, said, “It’s a very exciting partnership to get into, and having these stalwarts on the ground playing competitive cricket will engage our viewers across India.

“Sony Sports has always served its viewers with its diverse portfolio of premier sports content and with the Legends League Cricket, we will present our viewers a great viewing experience of watching these legends in action on our sports channels.”