With the 13th season of the anvil, Kaun Banega Crorepati, a show that commands unparalleled success and popularity, is all set to regale the audience starting 23rd August, every weekday at 9:00 pm on Sony Entertainment Television.

The show has roped 12 sponsors, such as BYJU’s and Cadbury Dairy Milk as ‘co-presenting sponsor, Hyundai Motor India, Asian Paints Royale Glitz, Ultratech Cement, and Zydus Wellness (Complan) as ‘co-powered by’ sponsor and CERA Pharmeasy, IDFC First Bank, LIC of India, Bharat Matrimony as associate sponsors. The Reserve Bank of India has also come on board as a ‘special partner.

Speaking about the show, Ashish Golwalkar, Head of content and digital business, Sony Entertainment Television, said, “For a show like KBC that has followed a certain creative pattern, it was time for us to break the mold and approach it differently. While digital auditions replaced the regular audition process, they didn’t deter the volume of entries. The ease of digital audition encouraged a lot more aspirants, based in the remotest areas possible to participate. We are happy with the spiritedness of each contestant, and we are hopeful that they fulfill their KBC journey. Furthermore, while we did introduce AR (Augmented reality) in the previous seasons, this year, the use of AR is far more superior and immersive. From refurbishing the entire set with the play of lights to the graphical elements and LED panels, India is the only country to host the format with the inclusion of such refined technological detailing. With distinct modifications to the game this season, we look forward to rewarding gameplay and promise an enhanced viewing experience to the audience.”

Talking about the show, Amitabh Bachchan said, “It’s the 21st year of my association with Kaun Banega Crorepati and I can never get enough of this show. It was probably for the first time, last season that the studio audience wasn’t a part of the show and we saw a major change in the lifelines as well. I for one truly missed them and their energy… it’s infectious! I am happy that the studio audience is back this season with a newfound vigor and so is the lifeline – Audience Poll. It’s an enriching experience for me, each year, to be surrounded by contestants from all walks of life and I look forward to engaging & fulfilling gameplay. These contestants inspire me in every way.”

Siddhartha Basu, Consultant, KBC – Season 13, said, “It’s the 21st year of India’s longest-running show, and it’s heartening to know that KBC remains such a strong family favorite, that still resonates with viewers across the social spectrum, and from all age groups. Each season, we’ve seen participants coming on to the hot seat from across the country, with varying levels of education and occupations, each with a distinct dream and story. Among a host of reasons that drives them, a key one is a search for ‘sammaan’ or respect. And they win that respect along with what can be life-changing amounts of winnings through a knowledge game. Gyan or knowledge is what provides a level playing field in our society, and viewers can now look forward to an exciting and entertaining new season of the show with a signature offering of gyan, dhan, and sammaan.”

Fans of KBC may also log on to SonyLiv to participate in the gameshow via KBC Play Along, starting from 23 August.