Sony Pictures Networks India (SPNI), a sports broadcaster in the Indian subcontinent, has announced the extension of the exclusive broadcast rights for Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka for five years.
The terms of the agreement include exclusive television and digital media rights for a wide range of UFC events through 2028, The Economic Times reported.
Effective January 1, 2024, the agreement solidifies SPNI’s commitment to delivering premium UFC content to fans across the region on Sony Sports Network and SonyLiv.
The comprehensive rights package includes exclusive coverage of 42 UFC live events, encompassing 12 pay-per-view and 30 Fight Night events each year featuring both Main Card and Preliminary bouts, along with additional content that includes UFC Countdown, UFC Connected, a variety of archive content, and Dana White’s Contender Series, a ten-episode live fight series which features up-and-coming talent trying to secure a contract with UFC, the ET report added