Swedish auto streaming platform Spotify has struck a multi-year deal with American filmmaker J.J. Abrams’ production company, Bad Robots.
According to ANI, Bad Robot Audio will be led by Christina Choi, who was most recently the director of content partnerships at Audible.
The company’s new podcast division plans to produce and develop original scripted and non-scripted audio content, launching in collaboration with Spotify.
“Given Bad Robot’s work in TV, film, games and music, podcasts was an obvious topic of conversation within the company for a long time,” Bad Robot co-CEO J.J. Abrams said in a statement.
“We are thrilled to welcome Christina Choi to lead the way, and to collaborate with Dawn (Ostroff, Spotify’s chief content and advertising business officer) and the incredible Spotify team to bring some incredible stories to life,” Abrams added.