Swedish auto streaming platform Spotify is testing a new feature in its mobile app that adds a vertical feed of music videos like TikTok that users can scroll through to find something they like.
Several apps like Instagram and YouTube are replicating the TikTok style with a vertical short video feed.
According to Economic Times, the feature was spotted in the beta version of Spotify for iOS, which is available on TestFlight. A new icon in the tab bar of the app takes users to a new vertical video experience where they can swipe up or down to watch short video clips.
However, Spotify declined to provide further details about the vertical feed of music videos. However, the company confirmed in a statement that it has been exploring the idea of a vertical video feed.