SRK collaborates with Zee News for 'Jawan' cross-promotion
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1 year ago 02:00:06pm Television

SRK collaborates with Zee News for ‘Jawan’ cross-promotion

New Delhi,06-September-2023, By IBW Team

jawan

The excitement surrounding the highly anticipated Bollywood release of the season, ‘Jawan,’ has reached new heights with a strategic collaboration that’s making headlines.

As per a press note, the film’s star, Shah Rukh Khan, was recently spotted in a captivating 30-second promotional video that not only offers a sneak peek into the movie but also introduces viewers to Zee News’ flagship show, DNA, and its new host, Sourabh Raj Jain.

In this innovative promotional video, Shah Rukh Khan seamlessly weaves together the return of DNA to television screens with Sourabh Raj Jain’s debut as the show’s new host.

The video serves as a brilliant example of cross-promotion, where the world of entertainment meets the realm of news broadcasting. Khan takes this opportunity to generate buzz around his upcoming film, ‘Jawan,’ while highlighting the show’s return and its promising new anchor.

Currently airing between shows on Zee News, this promotional video has garnered considerable attention from viewers and Bollywood enthusiasts alike. It blends the glamour of the silver screen with the informative world of news, creating a unique synergy that appeals to a diverse audience.

The collaboration between ‘Jawan’ and Zee News exemplifies the power of strategic partnerships in the entertainment industry. As fans eagerly await the film’s release, this cross-promotion on one of India’s leading news channels is sure to keep the excitement levels soaring.


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