In a move that highlights the growing importance of financial education and public engagement, Star India has won a Rs 6.5 crore tender to produce a web series commemorating the 90th anniversary of the Reserve Bank of India (RBI). The series will aim to shed light on the RBI’s key role in shaping India’s economic landscape.
The web series will consist of five episodes, each running for 25-30 minutes, and is designed to enhance the public’s understanding of the RBI’s functions, achievements, and ongoing developments. The central bank, which was founded in 1935, marked its milestone anniversary in April 2024.
Through this series, Star India will explore the pivotal role of the RBI in India’s financial ecosystem, including its regulatory influence, monetary policies, and the economic milestones it has driven since its establishment.
The series will be aired either on national television or through OTT platforms, aiming for broad accessibility and reach. Star India’s approach is expected to captivate a diverse audience, including those with a keen interest in financial markets and economics.
Star India was selected for this prestigious project following a highly competitive bidding process that saw other prominent players, including Viacom 18, Zee Entertainment Network, and Discovery Communications India, vie for the contract.
The Reserve Bank of India initiated the project through a Request for Proposal (RFP) issued in July 2024, underscoring the significance of this web series in boosting public engagement with the central bank’s policies.
The RBI’s web series aims to foster greater public trust in its operations and policies by offering a transparent, informative, and accessible view of its journey over the past nine decades. The web series is poised to be an important educational tool for viewers seeking to understand the integral role of the RBI in India’s financial system.