Star Sports clocks 59bn minutes in WC-23 viewership
SUBSCRIBE
JOBS
Custom Image
Go Back
1 year ago 06:00:06am Television

Star Sports clocks 59bn minutes in WC-23 viewership

New Delhi,25-October-2023, By IBW Team

Star Sports clocks 59bn minutes in WC-23 viewership

ICC Cricket World Cup 2023, broadcast by Star Sports, has witnessed a substantial 22 percent increase in viewership, amassing an astonishing 59 billion minutes of watch time within the first 11 matches. The surge has been notably driven by premium audiences.

Star Sports, according to an Economic Times news, reported that viewers in NCCS A (National Consumer Classification System A) have surged by 40 percent, while NCCS B has grown by 24 percent. Live broadcasts of the initial 11 matches captivated a staggering 268 million viewers, including 96 million young working professionals aged 22-40, representing a 5 percent increase compared to the 2019 edition.

The tournament reached its zenith with nearly 56 million concurrent viewers during the electrifying India versus Australia match in Chennai on October 8.

The ET quoted a spokesperson from Star Sports as saying, “The ICC Men’s CWC 2023 has kicked off with a strong viewership growth compared to the previous edition. With the buzz surrounding the Ind v Pak match, recent upsets, and the growing fascination with the fortunes of popular teams, the tournament is poised for heightened interest and engagement.”

To elevate the viewer experience, Star Sports produced 11 feeds for the ICC Men’s CWC 2023, including feeds in nine different languages and two vertical feeds for Disney+ Hotstar.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos