Star Sports has partnered with NODWIN Gaming to broadcast the Battlegrounds Mobile India (BGMI) master series tournament from June 24 to July 17, 2022 in Hindi, Tamil, and English.
The tournament will be aired LIVE on Star Sports 2 from the NODWIN Studios. The participating teams will play for a prize pool of Rs.1.5 crore.
The addition of Esports in global multi-sporting events like the Olympics, Asian Games, and Commonwealth Games is a strong testament to the growing stature of the sport worldwide.
As a part of this collaboration, Star Sports and NODWIN Gaming plans to capitalize on the traditional sports-viewing audience and have the opportunity to tap into the casual gamers pool living across the country, showcasing the potential of pursuing a career in Esports, the Financial Express has reported.
Commenting on the partnership, Sanjog Gupta, head of sports, Disney Star, said, “Esports has immense headroom for growth in India when compared with its status in evolved markets around the world. It is also gaining prominence in the ecosystem as a competitive sport. Esports competitions have already developed a niche following on digital platforms. As the preferred destination for sports fandom, Star Sports is always looking for opportunities to engage fans, galvanize communities and recruit new audiences”.