Star Sports unveils new promo for ICC Men’s T20 World Cup
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6 months ago 02:34:34pm Television

Star Sports unveils new promo for ICC Men’s T20 World Cup

New Delhi, 24-May-2024, By IBW Team

Star Sports

As the anticipation for the ICC Men’s T20 World Cup intensifies, Star Sports, the official broadcaster of the tournament, has unveiled a captivating promotional film that resonates with the profound adoration for cricket entrenched in the hearts of millions of Indians.

The promotional film, released by Star Sports official Youtube channe;, reminisces about the cherished moments in Indian cricket history, from the unforgettable six sixes by Yuvraj Singh to Sreesanth’s match-winning catch in the T20 World Cup final of 2007. It also highlights the exhilarating comeback led by Virat Kohli against Pakistan in 2022, further fueling the fervent passion for the sport across the nation.

Capturing the essence of this enduring love affair with cricket, the promo film portrays individuals of all ages, from youngsters to seasoned veterans, passionately refining their cricketing skills. Whether it’s emulating their favorite cricketers’ batting strokes or perfecting bowling techniques, the film symbolizes the inseparable bond between the Indian populace and their beloved sport.

Vikram Passi, Head of Marketing at Disney Star, expressed, “Cricket is more than just a sport in India; it is a profound celebration, and the ICC Men’s T20 World Cup embodies its pinnacle. The Air Cricket campaign celebrates our collective love and fervor for the cricket world cup.”

Highlighting the universality of the campaign, Passi emphasized how cricket enthusiasts from all walks of life have engaged in the timeless tradition of air cricket, further enhancing the campaign’s relatability and resonance.

With the ICC Men’s T20 World Cup 2024 slated to commence on June 2nd, Star Sports beckons cricket aficionados from every corner of India to partake in the excitement and rally behind Team India as they strive to reclaim the T20 Cricket World Cup on home soil.

India, positioned in Group A alongside Pakistan, Ireland, Canada, and the USA, is poised to embark on their journey with a match against Ireland in New York on June 5, followed by an eagerly anticipated encounter against arch-rivals Pakistan four days later at the same venue.

The co-hosts USA will square off against India on June 12 in New York, culminating India’s group stage fixtures with a clash against Canada on June 15. Fans can catch all the pulsating action live on the Star Sports Network and Disney+ Hotstar, with matches scheduled to commence at 8.00 pm IST.

As the countdown to the ICC Men’s T20 World Cup reaches its crescendo, the fervor and excitement among cricket enthusiasts nationwide continue to soar, setting the stage for an exhilarating spectacle of cricketing excellence.


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