Streambox Media’s latest innovation, ‘Dor’, a subscription-based TV service, witnessed an overwhelming reception, selling out its initial inventory for Indian consumers within 12 hours of launch. This milestone underscores the rising demand for cutting-edge, user-centric entertainment solutions in the Indian market.
Launched on December 1, 2024, via Flipkart, Dor combines 24+ OTT platforms, 300+ TV channels, and a 43” 4K QLED TV with Dolby Sound into a seamless subscription model. Designed to offer an integrated and high-tech entertainment experience, the offering struck a chord with Indian audiences seeking modernized content consumption options.
Anuj Gandhi, Co-founder and CEO of Streambox Media at the launch event, expressed his gratitude, stating, “The response has exceeded our expectations, validating our belief in crafting a consumer-first product. Dor’s success reflects the readiness of Indian households to embrace smarter and seamless entertainment solutions.”
Streambox Media has announced the next sale on December 8, 2024, also on Flipkart. Given the unprecedented demand, customers are encouraged to act quickly to secure their purchase.
Dor’s remarkable debut highlights the evolving preferences of Indian audiences, paving the way for future advancements in subscription-based entertainment systems.