India’s Telugu-language OTT platform aha has collaborated with Keshet International, Annapurna Studios to bring India’s first adaptation of Keshet 12’s romantic comedy show The Baker and the Beauty, which released on September 10.
The show is an adaptation of the globally acclaimed Israeli series by the same name The Baker and the Beauty, TelevisionAsia reported.
The Baker and the Beauty shows a tale of an unlikely romance between a middle-class youngster Vijay, who manages his parents’ small-time bakery, and a film star Aira Vasireddy, a loner at heart.
The show stars Santosh Shobhan and Tina Shiparaj in the lead roles.
The ten-episode show marks the first collaboration between aha and Annapurna Studios.
On the collaboration with aha, TelevisionAsia quoted Kelly Wright, Keshet International’s SVP of Distribution and New Business, as saying, “We’re thrilled to be collaborating with Annapurna Studios and aha to bring this latest adaptation of Assi Azar’s The Baker and the Beauty to Telugu audiences across India. We hope to take this association with aha forward to deliver many memorable shows in the times to come.”
Ajit Thakur, CEO of aha, said, “We at aha are constantly working towards bringing diverse and relatable content offerings for our Telugu audiences and it makes us immensely happy to be collaborating with Keshet International and Annapurna Studios for The Baker and The Beauty as we’re quite confident that it’s a story for all ages and will connect with both- the young and old audience.”