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Hindi news channel Aaj Tak announced that its new show helmed by Sudhir Chaudhary will air on Tuesday, July 19 at 9:00 pm.
The channel goes into ‘Black & White’ mode for brief moments during the day. Where Chaudhary is also giving hints regarding the show’s name.
As part of a user-engagement initiative, the channel is running a contest for guessing the show name, where the first 1000 participants will get the reward, which has got over 5 lakh responses over Whatsapp and Twitter.
The show promo shows Sudhir playing the piano, at a zebra crossing, and on a chess board, and he uses them as hints for the same name, according to aegis statement from the company
Earlier, the news anchor asked for ideas for his new show through a user-driven campaign #AskSudhir.
The channel received over 3.5 lac responses on WhatsApp and 1.2 lakh listens on Twitter Spaces.
The former editor-in-chief and CEO of Zee News joined Aaj Tak as consulting editor last week.
खत्म हुआ इंतज़ार..आज से अपना नया शो लेकर आ रहे हैं आपके चहेते सुधीर चौधरी, देखना ना भूलें 'आजतक'#Promo (@sudhirchaudhary) pic.twitter.com/IMYqKp3Omu
— AajTak (@aajtak) July 19, 2022
