Swastik Productions has launched its first-ever branded content vertical, debuting with the series ‘Rudraksh: Shakti, Bhakti, Vigyan’.

The series, created in partnership with Rudralife, pioneers a new narrative space by blending spirituality, science, and cultural heritage. It is now streaming on Swastik Productions’ official YouTube channel.

Known for its grand-scale television productions rooted in Indian mythology and history, Swastik Productions aims to bridge traditional wisdom with modern storytelling. This foray into branded content targets both India’s spiritual community and younger audiences increasingly drawn to the country’s cultural roots.

According to a press release, ‘Rudraksh: Shakti, Bhakti, Vigyan” explores the ancient wisdom and scientific relevance of Rudraksh, a sacred seed revered for its spiritual and healing properties.

The series, hosted by Ram Yashwardhan celebrated for his role as Lord Shiva in Swastik’s ‘Shiv Shakti: Tap Tyaag Taandav’ dives deep into the power, devotion, and science behind Rudraksh, aiming to demystify its significance for modern audiences.

Siddharth Kumar Tewary, Founder and CEO of Swastik Productions, emphasized the evolving landscape of content, “We are entering a new era of storytelling that transcends conventional narratives. With Rudraksh: Shakti, Bhakti, Vigyan, we aim to fuse India’s rich spiritual wisdom with contemporary content that resonates with today’s generation. This partnership with Rudralife reflects our commitment to meaningful storytelling that both educates and inspires.”

Tanay Seetha, Founder of Rudralife, highlighted the synergy between culture and wellness, “Rudraksh is not just a spiritual symbol—it’s a bridge between ancient wisdom and modern well-being. Through our collaboration with Swastik Productions, we hope to bring its cultural and scientific relevance to a broader audience, making it accessible to a new generation seeking balance and clarity.”

With Gen Z showing a growing inclination towards spiritual practices 62 percent seeking spirituality for clarity and 70% feeling more confident through prayer this content aims to align with their evolving interests.

The partnership marks Swastik’s deeper push into branded content, an approach proven to deliver higher engagement and brand recall.

Jitendra Joshi, Head of Digital Monetization and Brand Partnerships at Swastik Productions, elaborated, “In a time when traditional ads often miss the mark, storytelling has become the key to capturing audience attention. Studies show that branded content drives 86% higher recall (Nielsen, 2023). Our focus is on crafting narratives where brands like Rudralife naturally fit into the storyline, enhancing authenticity and viewer connection.”

This launch is more than just a new series—it signals Swastik Productions’ vision to build culturally rooted yet contemporary content that appeals across demographics. Known for their large-scale mythological hits, the studio is now exploring deeper partnerships that align with India’s evolving spiritual landscape.

With the increasing demand for purpose-driven content, ‘Rudraksh: Shakti, Bhakti, Vigyan’ sets a precedent for future collaborations that merge heritage with modern storytelling.